Good B2B copy makes prospects book calls
Skip the boring B2B stuff and get copy people actually like
B2B Copywriter
Don't Let Prospects Bounce Off A Wall of Jargon.
Creating a website that's clear and simple is easier said than done.
You likely have multiple value propositions for diverse audiences. And your site needs to serve all of them at once.
Why SaaS, Tech, Wholesale and Service Providers Turn to Us for Copy and Content
Good at B2B because we know B2c
It’s easy to say “all marketing is human-to-human” but it’s not easy to translate complex products into easy-to-understand copy that all of your stakeholders agree on. That’s where we come in!
Comfortable being corporate
I’ve spent years wearing pencil skirts and (back in the not-so-distant day) hose, typing emails in company-approved fonts with sign-offs like Warmly, and Best regards. No matter how corporate your corporation, I can hack it.
Relentlessly focused on conversion
When your AOP goals are on the line, you can’t waste time playing around with copy that’s just cute. You need your web pages and emails to show up on time and work hard to generate pipeline.
I might be a freelancer, but I’m also a veteran in-house B2B copywriter who knows a thing or two about attribution models and deadlines and corporate red tape.
It’s easy to settle for mediocre copy. But that won’t bring in the calls.
Great copy starts doing the selling for you as soon as you hit publish, so your SDRs are talking to more warm and hot leads, booking more demos, and converting more customers.
And I'm here to help you meet, and even beat, those annual projections.
B2B services
- Website copy
- SEO content writing
- Blog posts and articles
- Campaign planning
- Ebooks
- Email copy
Customer Highlight
Multimedia B2B Thought Leadership
the Company
Bandwidth
the Scope
Editorial direction, original industry research, survey analysis, thought leadership, multimedia content strategy, freelancer management, integrated campaign channel strategy management, campaign budget management
The solution
From a 52-page ebook, to a 26-email drip campaign, I lead the strategy and execution for the content on this integrated campaign, including the company’s first external podcast.
Customer Highlight
Getting More Meals to Doorsteps
the Company
HelloFresh
the Project
Email Copy
The need
Even as a household name, HelloFresh still needs to repeat is primary value propositions, once of which is the flexibility you get with your plan.
The audience
Lapsed subscribers
The solution
Emails that clearly, concisely, and colorfully convey how your subscription flexes to match your busy lifestyle.
Additional work
Direct mail copy
Customer Highlight
Editorial Leadership for eCommerce
the Company
DipWell
The Scope
Editorial leadership, blog management, tutorial production, content distribution, newsletter, email marketing
The solution
At DipWell, I functioned as the director of editorial content, working in concert with the Brand Manager to strategize and execute a content program that supported both acquisition and retention. From creating our quarterly editorial calendar, to managing freelancers and overseeing multimedia production, my work spanned the creative and operational areas. And I loved it.
3/3
Anna Is An Absolute Gem
We needed help with on-brand copy for our CPG website. Anna was able to create the most perfect copy for us and we’ve already seen an improvement in conversions.
We can’t wait to work with her again.
Kelly raulerson, co-founder of sip herbals
Your KPIs Won't Hit Themselves.
Let's get started so you can hit this quarter's budget and make those pipeline reports glow with green.
