B2B COPYWRITER & CONTENT STRATEGIST

Good B2B copy makes prospects book calls

Don’t be like your competitors that settle for dry, boring copy. Get B2B content customers actually want.

  96  

qualified opportunities generated from a thought leadership B2B campaign

>1,000

listens on a brand’s first-ever podcast series

 35% 

YoY increase in CTOR on an optimized email nurture sequence

When prospects land on your site and hit a wall of jargon, they’re going to bounce. But writing clear copy is easier said than done.

You have multiple value propositions for diverse audiences. And your site needs to magically serve them all at once.

Enter, moi.

Good at B2B because we know B2C

It’s easy to say “all marketing is human-to-human” but it’s not easy to translate complex products into easy-to-understand copy that all of your stakeholders agree on. That’s where we come in!

Comfortable being corporate

I’ve spent years wearing pencil skirts and (back in the not-so-distant day) hose, typing emails in company-approved fonts with sign-offs like Warmly, and Best regards. No matter how corporate your corporation, we can hack it..

Relentlessly focused on conversion

When your AOP goals are on the line, you can’t waste time playing around with copy that’s just cute. You need your web pages and emails to show up on time and work hard to generate pipeline.

Lori Poer, Vice President, Global Brand and Corporate Marketing, Blackbaud

“Anna is the copy expert you dream about. Relentlessly customer-focused, deeply curious, highly goal-oriented – and a gifted writer.

In her capable hands, words are powerful and strategic tools to build your brand and accomplish your conversion goals. She improves both product and process, and is a delight to work with too.

If you get the opportunity to work with her – jump on it!”

Paige Hulse, Attorney and founder of The Creative Law Shop®

“First and foremost, I am BLOWN AWAY by the video, your insight, everything! I’m already having lightbulbs moments and am so darn thankful for you.”

B2B copywriting & content services 

  • Website copywriting

  • SEO content writing

  • Campaign planning

  • Blog posts and articles

  • Ebooks

  • Email copy

 
 

I see you and your AOP,

And I’m here to help you beat it. I might be a freelancer, but I’m also a veteran in-house B2B copywriter who knows a thing or two about attribution models and deadlines and corporate red tape. 

It’s easy to settle for mediocre copy. But that won’t bring in the calls.

Great copy starts doing the selling for you as soon as you hit publish, so your SDRs are talking to more warm and hot leads, booking more demos, and converting more customers. 

Your KPIs won’t hit themselves


Let’s get started so you can hit this budget’s budget and start seeing pipeline results.

Or see examples of my work across verticals here.