Here’s a glimpse of my work across industries and channels.
You’ll notice a wide range of clients, but a common theme within the projects: connecting with customers on a human level to grow brand impact.
Multimedia B2B Thought Leadership
Company: Bandwidth
Work: Editorial direction, original industry research, survey analysis, thought leadership, multimedia content strategy, freelancer management
From a 52-page ebook, to a 26-email drip campaign, I lead the strategy and execution for the content on this integrated campaign, including the company’s first external podcast.
Editorial leadership for ecommerce
Client:
DipWell
Work:
Editorial leadership, blog management, tutorial production, content distribution, newsletter, email marketing
At DipWell, I functioned as the director of editorial content, working in concert with the Brand Manager to strategize and execute a content program that supported both acquisition and retention. From creating our quarterly editorial calendar, to managing freelancers and overseeing multimedia production, my work spanned the creative and operational areas. And I loved it.
Getting more meals on to doorsteps
Client:
HelloFresh
Work:
Direct mail copy, email copy
The Need:
Even as a household name, HelloFresh still needs to repeat is primary value propositions, once of which is the flexibility you get with your plan.
The Audience:
Lapsed subscribers
The solution:
Emails that clearly, concisely, and colorfully convey how your subscription flexes to match your busy lifestyle.
Software messaging becomes tangible
Client:
Blackbaud
Work:
Trade show booth copy
The need:
Messaging to draw people into the booth and initiate conversations that raise brand awareness and encourage sales.
The audience:
Nonprofit professionals attending a large industry conference.
The solution:
I worked with the events team to clarify our audience, then worked alongside the designer and brand director to create messaging that draws people in from every angle. Each piece of copy builds on the others, but also stands alone, so it works no matter where you’re viewing it from.
Shipping doesn’t have to be boring
Client: First Call Logistics
Work: Website copy
The need: While most logistics companies have bland copy, First Call knew they wanted to differentiate themselves on having really great customer service - not just cutting edge tech.
The audience: Harried logistics managers tired of dealing with surprises like extra fees and late arrivals.
The solution: I worked with the marketing manager to create conversational copy that clearly conveys First Call’s unique value propositions.
Ready for your own content?
Let’s talk about your current business needs and scope out a path toward fresh-baked content for your brand.