Craving A Sample Of Our Work?
Browse recent projects to see how we’re helping clients grow their brands with smart copy.
Read it for yourself
Increase In Time on Page
ROI From Email Newsletter
Position on Google
Multimedia B2B Thought Leadership
the Company
the Scope
Editorial direction, original industry research, survey analysis, thought leadership, multimedia content strategy, freelancer management, integrated campaign channel strategy management, campaign budget management
The solution
From a 52-page ebook, to a 26-email drip campaign, I lead the strategy and execution for the content on this integrated campaign, including the company’s first external podcast.
bandwidth
Featured Projects
Editorial Leadership for eCommerce
dipwell
the Company
the Scope
Editorial leadership, blog management, tutorial production, content distribution, newsletter, email marketing
The solution
At DipWell, I functioned as the director of editorial content, working in concert with the Brand Manager to strategize and execute a content program that supported both acquisition and retention. From creating our quarterly editorial calendar, to managing freelancers and overseeing multimedia production, my work spanned the creative and operational areas. And I loved it.
Getting More Meals to Doorsteps
hello fresh
the Company
the Project
Email Copy
The need
Even as a household name, HelloFresh still needs to repeat is primary value propositions, once of which is the flexibility you get with your plan.
The audience
Lapsed subscribers
The solution
Emails that clearly, concisely, and colorfully convey how your subscription flexes to match your busy lifestyle.
Additional work
Direct mail copy
Software Messaging Becomes Tangible
blackbaud
the Company
the Project
Trade Show Booth Copy
The need
Messaging to draw people into the booth and initiate conversations that raise brand awareness and encourage sales.
The audience
Nonprofit professionals attending a large industry conference.
The solution
I worked with the events team to clarify our audience, then worked alongside the designer and brand director to create messaging that draws people in from every angle. Each piece of copy builds on the others, but also stands alone, so it works no matter where you’re viewing it from.
Additional work
New brand voice guide repository copy
Fresh website copy for SaaS products
Shipping doesn't have to be boring
the Company
the project
Website Copy
the audience
Harried logistics managers tired of dealing with surprises like extra fees and late arrivals.
first call logistics
the need
While most logistics companies have bland copy, First Call knew they wanted to differentiate themselves on having really great customer service - not just cutting edge tech.
the solution
I worked with the marketing manager to create conversational copy that clearly conveys First Call’s unique value propositions.
You Captured Our Brand Voice So Perfectly
“Thank you so much for capturing our brand voice so perfectly and helping us to better articulate what makes our brand so special!”
mimi striplin, founder
