Thoughtful marketing
BRAND CONTENT & INTEGRATED MARKETING STRATEGY
Because good marketing
isn't always big marketing
Principles of unscalable marketing
HUMAN IDEAS
STILL WIN
Because people still want to buy from people.
The MOST HONEST AD IS THE MOST EFFECTIVE
The best way to sell your product is to tell people what it is and why it matters.
SIMPLE STRATEGIES ARE ALL YOU NEED
Skip the overly complicated channel tactics. The best funnel is a simple one.
Brands that tell their story and share their insights win
"Relentlessly customer-focused, deeply curious, highly goal-oriented – and a gifted writer. In her capable hands, words are powerful and strategic tools to build your brand and accomplish your conversion goals. She improves both product and process, and is a delight to work with too. If you get the opportunity to work with her – jump on it!”
Lori Poer, VP, Global Brand and Corporate Marketing
Customer Highlight
Getting More Meals to Doorsteps
the Company
HelloFresh
the Project
Email Copy
The need
Even as a household name, HelloFresh still needs to repeat is primary value propositions, once of which is the flexibility you get with your plan.
The audience
Lapsed subscribers
The solution
Emails that clearly, concisely, and colorfully convey how your subscription flexes to match your busy lifestyle.
Additional work
Direct mail copy
Customer Highlight
Multimedia B2B Thought Leadership
the Company
Bandwidth
the Scope
Editorial direction, original industry research, survey analysis, thought leadership, multimedia content strategy, freelancer management, integrated campaign channel strategy management, campaign budget management
The solution
From a 52-page ebook, to a 26-email drip campaign, I lead the strategy and execution for the content on this integrated campaign, including the company’s first external podcast.
Customer Highlight
Editorial Leadership for eCommerce
the Company
DipWell
The Scope
Editorial leadership, blog management, tutorial production, content distribution, newsletter, email marketing
The solution
At DipWell, I functioned as the director of editorial content, working in concert with the Brand Manager to strategize and execute a content program that supported both acquisition and retention. From creating our quarterly editorial calendar, to managing freelancers and overseeing multimedia production, my work spanned the creative and operational areas. And I loved it.
Skip the stale tactics. Get fresh, human content and strategy.
Tell us what you’re looking for, and we’ll send over pricing information and get the conversation started
Look for a personal reply within two business days.
