BEAUTY CONTENT THat sells as good as it looks
Create more customers for your beauty or skin care business with smart conversion copy.
BEAUTY COPYWRITEr
Even The Prettiest Website Can Fail To Sell If Your Copy Isn’t Built For Conversion.
EXPERIENCE IN BEAUTY
From mascara to men's soap, if it goes in a makeup bag, a Dopp kit, or on a shower shelf, I've probably written about it.
CONVERSION FOCUS
Don’t settle for copy that just sits there looking pretty. Get copy that helps you get, and keep, customers.
A TRUE BUSINESS PARTNER
When we work together, you get all of my energy and experience focused on growing your brand.
More specifically, I love discovering new brands at the grocery store and enjoying specialty foods made with the best quality ingredients by people who really care, like you!
I’ve seen a lot of new and established brands with, frankly, awful copy. Now, I fix that for brands who are ready to upgrade and start getting more customers.
And I love writing for beauty brands.
Hello, I'm Anna Bradshaw,
Beauty brands, hire us for:
- Website copy
- Full funnel ad and landing page copy
- Email marketing
- Editorial strategy
- Blog posts
Customer Highlight
Editorial Leadership for eCommerce
the Company
DipWell
The Scope
Editorial leadership, blog management, tutorial production, content distribution, newsletter, email marketing
The solution
At DipWell, I functioned as the director of editorial content, working in concert with the Brand Manager to strategize and execute a content program that supported both acquisition and retention. From creating our quarterly editorial calendar, to managing freelancers and overseeing multimedia production, my work spanned the creative and operational areas. And I loved it.
Customer Highlight
Getting More Meals to Doorsteps
the Company
HelloFresh
the Project
Email Copy
The need
Even as a household name, HelloFresh still needs to repeat is primary value propositions, once of which is the flexibility you get with your plan.
The audience
Lapsed subscribers
The solution
Emails that clearly, concisely, and colorfully convey how your subscription flexes to match your busy lifestyle.
Additional work
Direct mail copy
Customer Highlight
Multimedia B2B Thought Leadership
the Company
Bandwidth
the Scope
Editorial direction, original industry research, survey analysis, thought leadership, multimedia content strategy, freelancer management, integrated campaign channel strategy management, campaign budget management
The solution
From a 52-page ebook, to a 26-email drip campaign, I lead the strategy and execution for the content on this integrated campaign, including the company’s first external podcast.
Anna Is An Absolute Gem
We needed help with on-brand copy for our CPG website. Anna was able to create the most perfect copy for us and we’ve already seen an improvement in conversions.
We can’t wait to work with her again.
Kelly raulerson, co-founder of sip herbals
Frequently Asked questions
Beauty Copywriting
- Has this copywriter worked with beauty brands before?
- Does this copywriter understand the principles of conversion copywriting?
- Are this copywriter’s rates suspiciously low?
- Does this copywriter include research in their process?
- Does their turnaround time fit your schedule?
- Are they promising unrealistic results for products not yet on the market?
As always, there are tremendously wide ranges for copywriting services. Experienced copywriters generally charge more, as do those who incorporate research into their process, and do the copywriting themselves vs. outsourcing it to junior freelancers. Expect to pay $5k-$10k for website copy in 2025 if you’re hiring an experienced writer. Note that these prices may seem steep compared to agency prices which include both copy and design. Hiring an agency may save money, but your copy may be written by entry level writers. It’s important to have a clear grasp of your priorities so you can budget accordingly.
You’ll find copywriters who will charge a premium and deliver full websites in as little as 48 hours! Most take a few weeks from project discovery to revisions. And some copywriters book out months in advance. If you’re not willing to wait though, another copywriter would likely be available to jump in more quickly.
- When you have new product line launches
- When you’re trying to reach a new audience or customer group
- When you shift your product pricing or market positioning
- When you have a brand design refresh
- When you’re not getting the sales you’d expect
