3 Things Your Homepage Needs... If You Want to Capitalize on Your PR Opportunities

You get the call you've been awaiting for months... you're going to be featured on The Today Show! Or you get the email reply you were hoping for... your product made Oprah's Favorite Things! 

Take your time to celebrate, and then put together your plan of action. Press mentions are great for business, but only when you're equipped to handle them. Getting your supply chain and inventory management under control comes first.

But from a marketing perspective, you've got a to-do list too! 

After all, PR will bring people to your business, but it's still up to you to get those sales!

Here are three essential things to check on your website, preferably before that article gets published or that show segment airs.

1. A clear hero section

Visitors should be able to tell what your business sells at-a-single-glance.

2. An easy path to purchase

Don't bury your products - let them shine front and center! Remember, you always want to shorten the path to purchase. The only exception would be high ticket, unfamiliar items that require more education. But for most ecommerce brands, people should be able to "get" what you're selling... and get it in their carts, asap.

3. An enticing email opt-in

I see SO many brands miss a big opportunity here. Email marketing is 174% more effective at getting sales than social media! But to rake in those dollars, you've got to have their permission. So be sure you have a prominent email opt-in. Your footer is a great place to have a secondary opt-in, but you also need one higher on your homepage, and preferably, a polite pop-up that appears the first time someone stops by your site too. 

If you've got these three elements working on your site, you're on your way to having what it takes to make the most of the PR opportunities that come your way! 

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