It's official: robots are now writing real ad copy for major corporations.

When J.P. Morgan Chase announced its new hire of AI firm Persado to write their ad copy, I admit I was shocked. But diving into the examples, I can see why they chose the robots.

In a surprising turn of events, the robot-written copy actually sounds more human.

Copy is all around us – following us at every turn – impacting the decisions we make, and as a result, affecting many aspects of our everyday lives.

And yet, outside of advertising agency circles, the term copywriting is still relatively unknown.

How do you know when you’re ready to hire a copywriter? Well there aren’t any rules set in stone.

As with any service, you’re usually welcome to hire someone and pay money whether you’re ready or not.

But for best results, I’m outlining a few things you should know before you dive in and invest.

If you've spent any time in an office, or any time watching The Office, you've been inundated with business jargon, whether in the form of acronyms, buzzwords, or other over-used slang.

Bosses seem especially prone to using hyper-inflated, nearly meaningless words. And we all see through it.

Your About page is usually the second-most visited page on your site, after your home page. That means that people are more likely to click About, than they are to click on your services page, shop, testimonials, blog, or contact pages.

So we've got to shore up your copy and make sure your About page is in tip-top shape for all your visitors to see!

Great copywriting comes down to one thing.

There are hundreds of philosophies, theories, and formulas outlining the keys to writing that unlocks consumers pocketbooks. Hey, I write about a lot of them myself.

But today let’s scrape away all of those checklists and boil it down to the core. The one thing that makes for great copywriting.

Ok friends let's tackle this li'l debate today:

DIY-ing your website copy VS. outsourcing to a writer.

As you'd expect from a copywriter, I fully support outsourcing your website copy for a million reasons. But, there are also some good reasons to write your own:

ach week, the contestant challenges Bobby to making the contestant's signature dish, and usually, despite the chosen meal NOT being Bobby's specialty...he still wins.

What can small business owners learn from Bobby's habit of winning? Here are my three top lessons to apply to your website copy today: