Clever copy
is nice, but conversions pay the bills
Get copy that sizzles... and creates customers
Copywriting for Food and Beverage Brands
Bad Copy Repels Customers Like Burnt Cookies.
Boring, stale jargon. Messaging that mimics competitors. Cute but I-don’t-get-what-it-actually-is copy. They’re all the enemy of selling like hotcakes the way you know your food should.
Your business deserves better
When You’re Looking Beyond a Basic Freelance Copywriter to a True Content Partner, You’re Looking for Someone Who Brings:
A hefty serving of experience in Food and Beverage
I’ve written for CPG food, beverages in addition to meal delivery and quick service.
Professionalism (easy to work with)
I get that you’re busy running a brand and need someone who can step in and be a true partner.
Conversion oriented writing
Copywriting is creative, but it’s also an exercise in business strategy. If you only write copy that sounds good, it’s as ephemeral as cotton candy.
More specifically, I love discovering new brands at the grocery store and enjoying specialty foods made with the best quality ingredients by people who really care, like you!
I’ve seen a lot of new and established brands with, frankly, awful copy. Now, I fix that for brands who are ready to upgrade and start getting more customers.
I started specializing in CPG food copywriting because I love to eat.
Hello, I'm Anna Bradshaw
food and beverage brands, hire us for:
- Website copy
- Full funnel ad and landing page copy
- Email marketing
- Editorial strategy
- Blog posts
Customer Highlight
Getting More Meals to Doorsteps
the Company
HelloFresh
the Project
Email Copy
The need
Even as a household name, HelloFresh still needs to repeat is primary value propositions, once of which is the flexibility you get with your plan.
The audience
Lapsed subscribers
The solution
Emails that clearly, concisely, and colorfully convey how your subscription flexes to match your busy lifestyle.
Additional work
Direct mail copy
Customer Highlight
Multimedia B2B Thought Leadership
the Company
Bandwidth
the Scope
Editorial direction, original industry research, survey analysis, thought leadership, multimedia content strategy, freelancer management, integrated campaign channel strategy management, campaign budget management
The solution
From a 52-page ebook, to a 26-email drip campaign, I lead the strategy and execution for the content on this integrated campaign, including the company’s first external podcast.
Customer Highlight
Editorial Leadership for eCommerce
the Company
DipWell
The Scope
Editorial leadership, blog management, tutorial production, content distribution, newsletter, email marketing
The solution
At DipWell, I functioned as the director of editorial content, working in concert with the Brand Manager to strategize and execute a content program that supported both acquisition and retention. From creating our quarterly editorial calendar, to managing freelancers and overseeing multimedia production, my work spanned the creative and operational areas. And I loved it.
Anna Is An Absolute Gem
We needed help with on-brand copy for our CPG website. Anna was able to create the most perfect copy for us and we’ve already seen an improvement in conversions.
We can’t wait to work with her again.
Kelly raulerson, co-founder of sip herbals
Frequently Asked questions
Food Copywriting
Conversion copy is closely related to direct response copy. It's copy that's oriented toward inspiring readers to take a specific action. Often conversion copy is designed to get immediate sales. However it can also encourage other actions, like signing up for your beauty brand's email list, or joining your grocery store ambassador team.
- Website copy
- Product descriptions
- Packaging copy
- Campaign planning services
- Email marketing strategy and copy including automated flows, newsletters, and promotional emails
- Wholesale-focused outreach emails
- Press releases
- Social media copy
- SEO-optimized blog posts and editorial management
- Content audits
I specialize in working with CPG brands - gourmet and natural food brands, beauty and skincare companies, clothing and stationery companies. Anything that can be packaged and sold to consumers at scale. However, I love keeping my skill set sharp with a diverse client base. If you're interested in partnering, send me a note and we'll talk.
Does a Food Brand Really Need Website Copy If We're Only Selling via Wholesale or Farmers Markets Right Now?
Yes! It's never too soon to set up a website. You need a branded home base online, and a website gives you that, while also providing a platform for further storytelling and growth.
Yes. As with a website, it's never, never too early to start collecting email addresses. The key is keeping in touch with those people once they've signed up. Your subscribers are naturally most invested immediately after they give you their address. So, don't leave them to get cold. Cultivate, engage, and share value. There are great ways to do this, even if you're not selling online!
- Focusing only on what you want to say, instead of what shoppers need to hear. Your customer, and their interests, need to be at the center of your copywriting.
- Sounding like every other brand. Forget trendy buzzwords: tell your story in your unique voice!
- Not explaining clearly enough why your product is worth it’s high price point. I work with specialty food and beauty brands that use top-level ingredients. As such you likely have a higher-than-average price point. So use the power of copy to explain why your products are a tad more expensive than generic grocery store competitors.
