Ebooks are a standard in the marketing world, especially in the B2B space. Despite all of the newer, quicker, shinier content formats, ebooks still get clicks, downloads, and lead creates for businesses, so they’re still an important part of your content arsenal.

This year, I’m seeing three big trends come to the forefront of content marketing. And they’re all good news for content! 

I love the cycle of seasons, particularly the fresh new start of January. And I’m thrilled to be embarking on 2025 with new experiences and wisdom gleaned from 2024. Here’s a quick recap.

There are a ton of resources on B2B marketing. And there are a lot of great marketers out there creating fun content for B2C brands that just doesn’t work for B2B.

So I pulled together a few favorite follows for those times when your content needs a bit more inspiration:

Looking for a website writer for your B2B business? Before you sign on with an expensive agency or waste time on Chat GPT’ers on UpWork, think through this matrix for evaluating B2B copywriters.

Kari Tortenson is a publici at at LBH PR Co., a boutique lifestyle PR firm based in the Southeast. Here, she answers questions about what brands need to do now, to earn PR in the future.

Michele Horn, Jackson Spalding’s Head of Marketing and a career-long brand building expert, talks about building value through content and staying patient with your branding.

Brad Hedeman, Head of Marketing and Product Selection at Zingerman’s, answers five questions about marketing that stays true to your brand values.

The founder of The Tiny Tassel and co-founder of Parfaire Consulting shares her advice on building a brand that customers love.

Meaghan B. Murphy, Editor in Chief of Woman’s Day magazine, among other roles, joins us to answer five questions about media and marketing.

Shelley Easter, Shopify expert and educator, is here today to share how you can tell your brand story and make more revenue through your web design. You’ll learn:

• Why design doesn’t have to be intimidating

• The huge difference a simple navigation menu can make

• Where brands go wrong on their FAQ pages

• How professional designers can help you make more revenue (and how to evaluate their portfolios)

• … and much more!

Adam joined me to discuss how brand can tell their story visually, and we ended up focusing on photography, illustration, and color in this conversation. But it’s not just about choosing a pretty palette - it’s about business strategy.

Commercial photographer Monica Farber has helped dozens of high end brands tell their stories visually. Now, she’s giving us her best tips.

Copy doesn't operate in a vacuum. It's most effective when it has supporting elements - great photos, beautiful design... and of course an audience to see it!