From stationery to clothing to toys, we've handled copy for all kinds of ecommerce brands.
Even small copy changes can make a big difference in conversion. We're here to help you get every sale possible.
When we work together, you get all of my energy and experience focused on growing your brand.
I’ve been writing for ecommerce brands since 2018. In that time I’ve worked with legacy brands, publicly traded companies, and plenty of startups and mom-and-pop shops to create website and email messaging that converts.
My sweet spot: businesses who’ve been in business selling specialty products for awhile (you’ve nailed product-market fit) and you’re ready for an upgraded brand.
I’ve seen a lot of new and established brands with, frankly, awful copy. Now, I fix that for brands who are ready to upgrade and start getting more customers.
Stop wasting your resources on freelancer marketplaces and upgrade to a real business partner who provides strategy and analysis, along with brand-driven conversion copy.
the Company
the Project
The need
Even as a household name, HelloFresh still needs to repeat is primary value propositions, once of which is the flexibility you get with your plan.
The audience
Lapsed subscribers
The solution
Emails that clearly, concisely, and colorfully convey how your subscription flexes to match your busy lifestyle.
Additional work
the Company
the Scope
Editorial direction, original industry research, survey analysis, thought leadership, multimedia content strategy, freelancer management, integrated campaign channel strategy management, campaign budget management
The solution
From a 52-page ebook, to a 26-email drip campaign, I lead the strategy and execution for the content on this integrated campaign, including the company’s first external podcast.
the Company
The Scope
Editorial leadership, blog management, tutorial production, content distribution, newsletter, email marketing
The solution
At DipWell, I functioned as the director of editorial content, working in concert with the Brand Manager to strategize and execute a content program that supported both acquisition and retention. From creating our quarterly editorial calendar, to managing freelancers and overseeing multimedia production, my work spanned the creative and operational areas. And I loved it.
Highly Recommend!
“I highly recommend working with Anna. She was able to take my ideas and work across my website to transform my boring and stale content into dynamic and eye-catching new copy. I particularly love the small 'bites' of copy I can use over and over again across all platforms. Thank you!”
SARAH OMURA
Owner