When selling anything, the list is the most important, followed by the offer, and finally followed by the copy.

So, when your products aren't selling, you've got to look at list first, then the offer, then the copy. Let's unpack this.

You get the call you've been awaiting for months... you're going to be featured on The Today Show! Or you get the email reply you were hoping for... your product made Oprah's Favorite Things!

Take your time to celebrate, and then put together your plan of action.

We’re all used to getting a deluge of Black Friday / Cyber Monday emails. And most of them look nearly identical. They’re short, to the point, and often have colorful, flashing graphics. Which is fine... in fact, straight to the point emails often perform well - they share the discount shoppers are looking for with no dilly dallying around. But, you can reach different kinds of shoppers and add unique value when you mix up your email styles.

Here are five types of email to consider for your Black Friday Campaign this year.

Just planning to throw up a discount code? You’re likely leaving revenue on the table. Instead, optimize your Black Friday/Cyber Monday offer to add extra value and get more sales.

Business owners often get stuck staring at a blank page and come to me with comments like "I know content is important for growing our e-com business, but I don't know what to write about." When it comes to finding ideas, look far and wide. This is the stage where you want to keep your mind wide open.

Listen in as I chat with the hosts of Meaningful Marketplace. We talk about food startup copywriting 101!

Your website footer is not a junk drawer. Just as your top navigation bar helps visitors find what they're looking for, the footer also helps direct them. Here are the seven elements every ecommerce website footer needs, plus examples of winners and common footer mistakes.

Online classes have been growing like kudzu for years, but 2020 has given them an extra boost. Many CPG brands are perfectly positioned to get in on the game, but only a few are taking advantage right now.

Digital brands are bringing print catalogs back to life - and getting great results.

Print catalogs are cool again. Yes, that kind of catalog – the booklet with photos of your merchandise along with descriptions – the kind that’s printed on real paper and delivered by the USPS.

A while ago Shelley Easter, Shopify designer extraordinaire and I sat down to teach a class on the 5 things every ecommerce homepage needs. We covered everything from your top navigation to your footer copy.

Katie Mleziva is a Fortune 500 CPG veteran, expert startup coach and mastermind mentor. I was honored to join her on the Real Food Brand podcast that just went live. We recorded this in February 2020, so if you're seeing this now in April, you know we were clueless about what the current marketing scene would be. But the good news is this content is absolutely timeless - it was applicable in February, it's more important now, and it'll still be fresh next year.

As small business owners, it can feel like we're in between a rock and a hard place. On the one hand, it's easy to understand why people aren't spending on gourmet treats right now.

On the other hand, we still have our own leases to pay and lights to keep on, not to mention the staff members and vendors who's own livelihoods rely on GPG businesses staying open.

Here’s a quick round-up of 5 specialty food brands getting email marketing right.

Cutting costs doesn't mean you have to shut down your marketing - keep your momentum going with these three *totally free* ways to market your brand right now.

As more and more natural/healthy food startups enter the snack space, I thought it'd be interesting to look at how some of the top players on local grocery shelves are presenting their products online.