Crafting Your Food Brand Story: My Conversation with Katie Mleziva
Katie Mleziva is a Fortune 500 CPG veteran, expert startup coach and mastermind mentor. Her consulting business helps food founders map out a strategic plan for growth. So I was thrilled when she invited me to join her for an episode of her Real Food Brand podcast that just went live.
We recorded this in February 2020, so if you're seeing this now in April, you know we were clueless about what the current marketing scene would be.
But the good news is this content is absolutely timeless - it was applicable in February, it's more important now, and it'll still be fresh next year.
In this episode we covered:
Getting clarity around your brand story
How to sort out Problems, Solutions, and Outcomes
Why customer research is essential at every step of business
Conversion copywriting: what it is, and why your food brand needs it
How to actually share your brand story
Common brand story pitfalls - and how to avoid them
... and more!
Click HERE to listen. And while you're at it, subscribe! Katie has down-to-earth practical advice in her solo shows, as well as outstanding interviews with food industry guests.