Content Marketing, Copywriting, Email Marketing, Expert Interviews, Website Copywriting, eCommerce Marketing, B2B Marketing
My name is Meaghan B Murphy. I’m a longtime magazine editor who’s held top jobs at places like SELF, Cosmo and Good Housekeeping. Currently I’m the editor in chief of Woman’s Day magazine, reaching 7 million total audience. I’m also the author of Your Fully Charged Life, a regular guest expert on shows like TODAY and Live with Kelly & Mark and the host of a brand-new feel-good reality show called My Perfect Day coming Summer 2024 on Very Local.
I love that no two days look the same for me. Every day is truly a unique adventure.
It’s crucial to be open and agile. The face of media is changing quickly and dramatically. However, one thing will never change: The “customer” is always right. So, you have to really pay attention to their shifting needs and deliver.
Brands fail when they don’t stay true to their core DNA. You can’t change the product or the mission to suit the audience. You need to find the RIGHT audience and meet them where they are.
Content marketers can learn the art of the pivot from magazine folks. We are quickly evolving and changing the ways in which we deliver content based on audience reactions. It’s all about the audience and meeting them where they are.
My current favorite project is My Perfect Day. It’s a feel-good reality show that treats deserving folks to their perfect day. I’m like a fairy godmother! It will air this Summer on Very Local, a streaming platform owned by Hearst TV. You can follow @verylocal on Instagram or go to verylocal.com to learn more.
My best career hack is to focus on the WHO of the work vs. the HOW or the WHY. When you put people and relationships at the forefront, everything else gets easy.
Thank you to Meaghan for generously sharing her industry insights! Stay tuned for more Q&A guests coming soon, and sign up here to be notified when new interviews drop.
This year, I’m seeing three big trends come to the forefront of content marketing.
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Anna Bradshaw is a copywriter and content strategist based outside Raleigh, North Carolina. She focuses on creating brand marketing campaigns, evergreen SEO content plans, and website copy that converts.