Clients

Trusted by food, beauty, stationery, and apparel brands.

A tagline to sum up a

company

Bailey Shea Designs

Shea Bailey owns Bailey Shea Designs, a paper planner company with a unique twist. While there are a plethora of planners in the market, most of them require that you buy them either in January or July. A few options exist for undated planners where you have to manually fill in the dates – a tedious task to take on when the whole reason you’re buying a planner is you’re too busy.

But Shea’s planners are different: you can order one of her high-quality paper planners at any time of year and she’ll print it with dates for the next 12 months. 

She has the ingredients for sales: a quality product, market fit, and a clear unique selling proposition. The only thing missing was a tagline that could sum it up succinctly and let her website visitors know what they can expect to find. 

Shea reached out to me and we took time to talk through her vision. I did more research to see what the competitive landscape looks like. Only then did I sit down to write. The result: a tagline that perfectly encapsulates her unique offering.

Our next step is to partner on developing a comprehensive email marketing strategy. Shea wants to do more with her company than just sell products – she wants to build a community and encourage women with their daily goal setting. Email is the perfect way to do just that! Stay tuned to see more great things coming from Bailey Shea Designs.

Product descriptions that

convert

Equi In Style

Founder Jackie Eckert’s COOL Shirts (R) have been attracting a cult following. The tech fabric not only has a UPF rating of 50, but the tech fabric can keep you up to five degrees cooler!

Originally big within the equestrian community, the active-wear brand’s popularity is spreading fast. EIS needed product descriptions that would wow.

So we partnered on SEO-optimized product descriptions. And then we worked on brand story copy for EIS.

Their clothing is manufactured in the U.S. – a really unique feature these days! So we wanted to tell that story in a way EIS’ customers will engage and identify with.

Having great copy on your website is only one piece of the puzzle. Ecommerce companies have to meet their customers where they are – and that means email marketing. We set up a welcome sequence and ongoing promotional emails that are benefit and outcome-focused. The emails help drive returning customers back to the website, as well as help new visitors take the next step and make their first purchase.

Watch for updates on the results coming soon!

Website copy that attracts

perfect clients

Monica Relyea Events

Monica Relyea already had a successful wedding planning business, but her website wasn’t doing her any extra favors. It featured beautiful photos, but the copy was minimal, and was no more powerful than placeholder text. 

So she contacted me about writing some copy that would fit her brand and connect with her ideal couples. 

The process started with an in-depth research process. Monica and I chatted about her ideal clients, and she went through a brand questionnaire to ensure what I was writing was in line with the feel she wanted for her site. Then I looked at her reviews on sites like WeddingWire and TheKnot to see what words her clients used to describe the experience of working with her. I looked through reviews of her competitors to see how they were different, and how we could capitalize the elements that set Monica apart from the others. 

I drafted the website copy and laid it out in wireframe form so Monica could better visualize how it will look on her site. 

Then we chatted through some feedback she had on it – another step to ensure that her final copy matches her brand voice 100%. Of the process, Monica says “What I loved about Anna is that she took time to listen. Something I feel get’s lost in this digital world. She listened to my concerns which I really appreciated and came back clear detailed boards and a video that was super helpful. It was very clear that she thought everything through and did her research on my industry.”

Her new website is coming soon!

Copywriting FAQs

What is Copywriting?

Copy simply means text designed to sell. Copywriting is the task of creating that text.

It’s not just creative writing. It’s messaging built using a proven process. A process that draws on everything we know about the psychology of decision making and purchasing.

In fact, copywriting is more research than it is writing.

So a copywriter is someone you can turn to when you need to make more money – not just some copy to fill your website pages or jazz up your existing messaging.

What is Conversion Copywriting?

Conversion copyrighting gets people to take action that leads to sales. Every piece of conversion copy aims at a call to action to either sign up for an email list, click buy, or take some other sales-oriented action online.

It’s different than, say, brand copywriting or creative copywriting, which is the kind of copy you might see in a glossy magazine or a Doritos commercial. It builds the brand, but doesn’t tell you the next clear step to take.

What’s the Difference Between Copy and Content?

Content would include categories like blog posts, newsletter emails, and some social media content. Copy refers to ads, emails, catalogs, and website text that aims to build a brand or get sales… whether it’s creative copy or conversion copy, all copy is ultimately sales oriented. On the other hand, content can serve the purpose of building SEO, building authority in the industry, and driving more traffic to your site’s more educational pages.