Hire me for brand storytelling & copywriting for food, fashion, & beauty
Your brand already has a story.
Tell it well.
Your brand deserves attention.
But good products get ignored every day.
Without a clear value prop & compelling story, you’ll blend right in.
Selling a product?
A real, physical one that fits in a box?
Need words to explain
how awesome it is?
Then let’s talk conversion copywriting!
✔ Clarity
You need a strong value proposition that shows your customers exactly what sets your brand apart from the others on grocery shelves.
✔ Increase Sales
Copy that’s written based on consumer research and optimized for conversion gives you the best chance to attract customers – even when they can’t actually sample your product first.
✔ Brand Loyalty
Give customers a sense of belonging and pride when they associate with your brand story.
Email marketing for Ecommerce that gets real results
31% Open rate for specialty ecommerce company
And that’s not just for sale promotions – that’s the overall average for one of my ecommerce clients.
12% Click-through rates for ecommerce startup
Did you know the overall industry average for ecommerce click-throughs is around 2%? Ouch! You can do better than that – way better than that.
37% Open rate for a custom ecommerce welcome sequence
Subscribers are most likely to read the very first emails they get from you – so start giving value right off the bat – don’t let your list get cold!
“
I needed wording to convey a clear
message to my customers. She nailed it.
Shea Bailey / Bailey Shea Designs
Hire me for brand messaging strategy and copywriting.
Brand Story Formation
Creating a strong brand story is the best way to stand out in a crowded market. What story are you telling the world about the unique value you offer?
Includes:
+ Market research
+ Customer interviews
+ Customer survey
+ Key messaging recommendations
+ Brand voice guide
+ Brand story copy you can use directly on your website
Email Marketing Foundations
A strong email marketing program is crucial for brand-building in 2020. And not just for e-commerce companies – even if you haven’t launch ecommerce, you can use email to boost retention and build community around your brand.
Includes:
+ Market research
+ Customer interviews
+ Customer survey
+ Custom 5-7 Email Welcome Sequence
+ Ongoing support options available
Ideal for food & CPG companies that:
– Haven’t set up a comprehensive welcome sequence
– Aren’t happy with how your list is performing
Website Conversion Copy
Translate your brand story into conversion copy for your homepage, product pages, about page… even your footer copy deserves a conversion makeover.This is the perfect next step once we’ve created your brand story together.
Ideal for food & CPG companies that:
– Have recently gone through a full brand agency process and have clearly identified their ideal customers as well as their core brand positioning
“
From the beginning your approach to my
company has been timely, thoughtful and
considerate of our individual needs.
Jackie Eckert | Equi in Style
We’ll follow an easy-as-cherry-pie process
1
ENVISION
We’ll envision the end goal and gather the ingredients we need to get there. This step includes research and discovery.
2
EXECUTE
I’ll execute on the vision, creating copy that’s based on the research and insights gathered in step one.
3
EVALUATE
We’ll evaluate how the copy is working once it’s live on your site (or being sent out via email).
Don’t let your momentum melt away: click now to get in touch
